Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge. Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages. Doing all these by hand takes time, trust us, we used to do this. So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but the system more or less fills in the content where you want it based on your design of choice. This is what everyone calls a Creative management platform if you like buzzwords or a banner builder if you prefer things easy and simple.