AdCel offers in-app publishers a simple & elegant solution to managing their demand stack, which is demand agnostic. eMarketer has cited “89% of publishers prefer a stand-alone mediation solution from a company that has no conflict of interest to sell their own demand first.” Through AdCel’s proprietary dynamic waterfall, which leverages behavioral data in conjunction with buyer eCPMs to deliver the most relevant ads to users, we generate the greatest level of performance for both the buyer and publisher.