Alexander Advertising International is one of the UK's oldest independent agencies. Traditional print-based advertising was the companies staple diet for many years. The family-run ethos was maintained when ownership was passed on to James Alexander in 2007, and the company immediately took a more proactive interest in the alternative methods of advertising. A range of new service options was introduced and a database of specialist partners with expertise in other disciplines, but with the same exceptionally high standards of quality and delivery provided by AAI, was developed to support these provisions. Alexander Advertising specialises in all aspects of digital advertising, focussing on creating digital marketing experiences that integrate customer experience with business goals, business operations and technology for a comprehensive approach that delivers impact to business.