Audiense is a SaaS platform that provides audience intelligence and segmentation for marketers and consumer researchers. They have two products: Audiense Insights and Audiense Connect (aka Socialbro). Their unique challenge is keeping up with the constantly changing culture, and their social consumer segments are derived from consumers' behavior "in the wild". They aim to solve the issues of traditional consumer research being time-consuming and expensive, organizations struggling to incorporate social data into their strategy, and brand strategy and personalization becoming too tactical at the expense of performance marketing.