Avid Pro Tools
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Developer
Avid Technology
HQ Location
Burlington, MA
Year Founded
1987
Number of Employees
1,690
Twitter
Strengths
  • Industry Standard

    Widely used in the music and audio production industry

  • Feature-rich

    Offers a wide range of tools and plugins for audio editing and mixing

  • Collaboration

    Allows for real-time collaboration with other users on the same project

Weaknesses
  • Expensive

    Pricing can be prohibitive for individual users or small studios

  • Steep Learning Curve

    Can be difficult to learn and master, especially for beginners

  • Hardware Requirements

    Requires high-end hardware to run smoothly, which can be costly

Opportunities
  • Growing demand for audio and music production software in various industries
  • Potential to offer cloud-based collaboration features to compete with other SaaS products
  • Opportunity to develop a mobile app for on-the-go audio editing and mixing
Threats
  • Facing competition from other established audio and music production software
  • Risk of piracy and illegal distribution of the software
  • Potential for industry standards to shift towards other software or technologies

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Avid Pro Tools Plan

Avid Pro Tools offers a subscription-based pricing model with three tiers, including access to different versions and features.
Buy $ 599
perpetual license with Annual Upgrade Plan
Upgrade $ 299
Get on a new Annual Upgrade plan—or reinstate an expired one: Upgrade to Pro Tools 12—available to Pro Tools 9 and higher perpetual license owners Get on a plan for $299 the first year and renew for $99/year thereafter through your Avid account Add the optional All Access Plug-in and Support plan for $99/year
Subscribe $ 24 per month
with one-year agreement
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