Social, Mobile, Analytics and Cloud Computing (SMAC) – the integration of four technologies essential for creating a digital transformation in business. It involves shifting a company’s priority from the traditional application architecture to cloud migration and Software as a Service (SaaS) conversion. Adopting SaaS using SMAC enables the company to optimize cloud security, reduce cost of ownership, increase productivity and develop innovative solutions that result in better decision-making capabilities and improved interaction with customers. BPMLinks has implemented an industry-leading Resource Optimization and Schedule Management software for the media and broadcast industry. This application enables customers to reduce their operating costs, improve operation efficiency, increase utilization of resources, and thereby achieve better return on investment.