Brunton
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Brunton is a consultancy and implementation specialist for Accounting, ERP, and business growth software. They have been implementing New Zealand's leading products for over 25 years and offer a range of storage, payroll, and industry-specific products that integrate seamlessly. Their core products include Accredo, MYOB Advanced, and EXO, and they are popular with successful medium to large businesses.
Strengths
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Accuracy
Provides accurate readings
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Durability
Built to withstand tough outdoor conditions
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Versatility
Can be used for various outdoor activities
Weaknesses
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Price
Relatively expensive compared to other similar products
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Complexity
May be difficult to use for beginners
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Battery Life
Battery life may not be long enough for extended trips
Opportunities
- Can expand product line to include more outdoor gear
- Can partner with outdoor retailers for increased distribution
- Can incorporate new technology for improved accuracy and ease of use
Threats
- Competitors may offer similar products at lower prices
- Poor economic conditions may decrease demand for outdoor gear
- Environmental regulations may limit the use of certain outdoor gear
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https://www.brunton.co.nz/
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Brunton Plan
Brunton's pricing strategy offers three versions of their product at different price points, with increasing features and capabilities.
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