Codec helps brands grow by connecting with culture. We provide AI-powered audience intelligence that gets under the skin of mass audiences by analysing the way that they naturally engage with content online. Our platform and consultancy service support brands in creating and activating messaging that resonates with audience passions and interests. We use real-time analysis of hundreds of millions of online content interactions, identifying the audience networks that matter most to brands. Fully GDPR and CCPA-compliant, our platform moves beyond demographics, grouping audiences into tribes connected through culture. Once relevant tribes have been identified, our platform brings them to life with actionable insights to enhance marketing messaging. It enables brands to deep dive into tribe personalities, the topics they care about, the people and brands that influence them, and the imagery that defines them. This supports marketers in creating messaging that will resonate, and understand where to activate campaigns to make sure it reaches your tribes. Codec insights are used by our clients globally to plug cultural intelligence across the marketing workflow: a single point of data to inform brand strategy, content marketing, and media activation.