Contactually is a SaaS-based CRM platform for real estate professionals that centralizes contacts and automates relationship workflows. It offers automated relationship-nurturing programs, personalized plans of action for different types of contacts, prioritization tools, and AI features to optimize agent workflow. It also allows for distribution of best practices at the brokerage or team level and provides broker-level administration and reporting. Contactually achieves high adoption rates and contributes to recruitment, retention, and revenue growth throughout the brokerage.