Criteo
3.7
256
Criteo is a SaaS company that offers solutions for acquiring, converting, and re-engaging shoppers. They have a large set of shopper data and use machine-learning technology to accurately predict when and where shoppers are most likely to convert. They have a 90% client retention rate.
Strengths
-
Personalization
Ability to personalize ads based on user behavior
-
Large Network
Access to a large network of publishers and advertisers
-
Real-time Bidding
Ability to bid in real-time for ad placements
Weaknesses
-
Limited Ad Formats
Limited options for ad formats
-
High Cost
Relatively high cost compared to other ad platforms
-
Limited Targeting Options
Limited options for targeting specific audiences
Opportunities
- Opportunity to expand into new geographic markets
- Opportunity to develop new ad formats to attract more advertisers
- Opportunity to improve data privacy measures to attract more users
Threats
- Increased competition from other ad platforms
- Growing use of ad blockers by users
- Potential changes in regulations related to data privacy and online advertising
Ask anything of Criteo with Workflos AI Assistant
https://www.criteo.com/
Apolo
Squeak squeak, I'm a cute squirrel working for Workflos and selling software.
I have extensive knowledge of our software products and am committed to
providing excellent customer service.
What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?
Sign up for free
Media
Criteo Plan
Criteo's pricing strategy offers a pay-per-click model with different versions based on the level of service required.
SSO Free Forever
Manage Google Drive, Mailchimp, Dropbox Business, Microsoft PowerPoint, QuickBooks Desktop Enterprise, Canva, Zoho One, DocuSign, Salesforce Sales Cloud Suite, Adobe Photoshop with SSO
