Cross-advertising
4.4
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Cross-advertising is a SaaS multi-channel booking system that manages the entire advertising workflow in one place. It is a browser-based solution that covers the whole advertising process from sales, CRM and booking to production and invoicing. It can be delivered as Saas, in the cloud or on premise. It is user-friendly, easy to navigate and accessible via desktop, tablet and mobile device through its responsive design. It is an enterprise application with a flexible module-based package solution for print, online, radio with fully customisable workflows.
Strengths
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Increased reach
Cross-advertising allows for exposure to a wider audience through partnerships with other businesses.
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Cost-effective
By sharing advertising costs with partner businesses, cross-advertising can be a more affordable option.
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Brand association
Partnering with reputable businesses can improve brand image and credibility.
Weaknesses
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Lack of control
Partner businesses may have different advertising strategies or messaging, which can be difficult to manage.
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Limited targeting
Cross-advertising may not be as effective for businesses with specific target audiences.
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Competitive risk
Partner businesses may be competitors, which can lead to conflicts or loss of business.
Opportunities
- Cross-advertising can lead to new business partnerships and collaborations.
- By reaching a wider audience, cross-advertising can lead to increased sales and revenue.
- Partnering with well-known businesses can increase brand exposure and awareness.
Threats
- Partnering with a business with a negative reputation can harm brand image and credibility.
- Cross-advertising agreements may have legal implications, such as intellectual property rights or breach of contract.
- Partner businesses may not have the same goals or values, leading to ineffective partnerships and wasted resources.
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Cross-advertising Plan
Cross-advertising offers a tiered pricing strategy based on the number of versions, starting at $99/month for 1 version and increasing to $299/month for 5 versions.
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