Demandbase One

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Demandbase ABM Platform is an end-to-end account-based marketing platform used to discover and manage target audiences. It features centralized command and control, target audience defining, account-based marketing analytics, and real-time intents. The platform is used in financial services, health sciences, and manufacturing business sectors to build account audiences through CRM data, segmenting based on firmographics, and AI-powered account selections.
  • Account-Based Marketing

    Helps businesses target high-value accounts

  • Real-Time Personalization

    Delivers personalized experiences to website visitors

  • Data Management

    Provides a centralized platform for managing customer data

  • Pricing

    Can be expensive for small businesses

  • Integration

    May require additional integration with existing systems

  • Learning Curve

    May require some training to fully utilize all features

  • Growing demand for account-based marketing solutions
  • Opportunity to expand into new markets or industries
  • Potential for partnerships with other marketing technology providers
  • Competitive landscape with other account-based marketing providers
  • Increased scrutiny on data privacy and security
  • Potential impact on marketing budgets during economic downturns

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Review Distribution

  • 👍
    High - rated users

    The SFDC integration of Demandbase is great. The UI of the tool is intuitive and customizable. The account scoring feature is valuable.It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.

  • 🤔
    Average - rated users

    It gives you insights on how and who (company) to connect with.

  • 👎
    Low - rated users

    It provides lead information.The tool is rarely effective in generating opportunities. It takes a long time to get the tool out to everyone and the information is often incorrect. The customer support is poor and the sales reps make false promises. The tool is like advertising, nothing is guaranteed and the support team can't provide much help.


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Demandbase One Plan

Demandbase One offers a tiered pricing model based on the number of target accounts, with features including account-based advertising and website personalization.
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