Directive Institute is an online training platform designed to help marketers from any level of experience develop the necessary skills required to launch effective digital marketing campaigns. The full training program consists of courses on pay-per-click advertising (PPC), search engine optimization (SEO), conversion rate optimization (CRO), and analysis & optimization. Across these 4 modules, there are over 40 lessons, each containing interactive videos, written tutorials, quizzes, and downloadable tools & templates that make it super easy to take action. The Institute also includes an official certificate for those that complete the entire course.