DRYiCE SX (SX) accelerates service delivery and unlocks consumer experience by allowing business users to intuitively search and order services from a single system of engagement, where service catalogs from both internal and external service providers are aggregated. In SX, entitlement by default governs the user’s right to consume service as opposed to approval-based systems. Service creators are provided with the capability to create self-serviceable actions while publishing content, which enables the user to self-service their needs during service consumption.