Dstillery
4.4
57
Dstillery is a custom audience solutions company that offers AI-powered targeting solutions for programmatic advertising campaigns. They have earned 16 patents for their technology and offer both ID-based and ID-free targeting solutions. Their newest innovation, ID-free Custom AI™, is a privacy-by-design behavioral ad targeting solution that performs on par with cookies without user tracking. Their premier product, Custom AI Audiences, is a just-for-your-brand targeting solution that constantly scores hundreds of millions of users in and out of your audience.
Strengths
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Audience targeting
Ability to target specific audiences based on behavior and interests
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Data accuracy
Highly accurate data due to advanced machine learning algorithms
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Cross-device targeting
Ability to target users across multiple devices for a more comprehensive view of the audience
Weaknesses
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Limited data sources
Relies on a limited number of data sources, which may not provide a complete picture of the audience
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Cost
Can be expensive compared to other audience targeting solutions
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Complexity
May require a high level of technical expertise to fully utilize all features
Opportunities
- Opportunity to expand into new geographic markets or industries
- Opportunity to integrate with other marketing or advertising platforms for a more comprehensive solution
- Opportunity to incorporate new data sources for a more complete view of the audience
Threats
- Increased competition from other audience targeting solutions
- Potential impact from new data privacy regulations that may limit the use of certain data sources
- Potential impact from an economic downturn that may reduce advertising budgets
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Dstillery Plan
Dstillery offers a tiered pricing model based on the number of impressions, with additional features available in higher-priced versions.
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