dunnhumby Model Lab is an application that provides automated pipelines for deploying machine learning algorithms. When developing models, data scientists go through many steps that are often repetitive and time consuming. Model Lab automates most of the time-consuming steps, allowing data scientists to focus on the modelling phase that delivers value. The product provides automated hyper-parameters tuning, allowing the users to focus on exploring many different algorithms. Thanks to our parallel computing feature, all the models are run in parallel, resulting in a significant runtime reduction.