An online video platform (OVP), built for publishers, that integrates a robust revenue engine as a part of a unified technology stack to deliver a flawless video experience. Elements by Connatix is a next level video platform built for the modern publisher. Unlike a traditional online video platform, Elements was built with a robust revenue engine as a part of a unified technology stack to maximize the publisher’s revenue while minimizing their upfront spend. With a lightning fast video player at its core and robust CMS, Elements also incorporates a powerful Ad Server and Exchange to give publishers more efficiency, greater visibility, and better control over the editorial process and workflows. In real-time, algorithms make smart decisions to maximize yield and drive the most revenue. With Elements, publishers are equipped with the tools they need to deliver high performing video experiences.