FashTime for Business - The Challenge connects brands with Millennial & Gen Z users via a unique voting game. The Results: Engagement, e-commerce conversion and analytics. "The Challenge" represents the first content-sharing business tool to enable users to vote between two paired photos with a click. The tool is aimed at brands interacting in the most engaging manner with the Millennial and Gen Z users on all social media or digital channels. The concept of "A vs B", made simple and engaging. The visual voting system of The Challenge also includes so-called "FashTags", which allows users to directly shop all products shown. Additional information and responsive links can always be included in any tag. After a Challenge has expired, FashTime compiles an in-depth report. The report includes demographic analytics to provide a detailed overview of all engaged followers. On top of that, The Challenge is the first analytics tool to provide the time-based HeatMap: see where and for how long users look at in each post. Brands now know who their follower base is & which products they engage most with. Engage your followers, connect to your e-commerce and receive world-exclusive analytics.