Flashtalking by Mediaocean
4.1
72

Not Claimed

Flashtalking by Mediaocean is a primary ad server and analytics technology that uses data to personalize advertising in real-time, independently analyze its effectiveness, and enable optimization for global brands. Their platform offers innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration, and advanced analytics. Flashtalking is part of Mediaocean, the platform for omnichannel advertising.
Developer
Flashtalking, Inc.
HQ Location
London, United Kingdom
Year Founded
2001
Number of Employees
260
Strengths
  • Cross-channel capabilities

    Ability to deliver ads across multiple channels

  • Advanced targeting options

    Ability to target specific audiences based on various criteria

  • Real-time reporting

    Ability to provide up-to-date performance metrics

Weaknesses
  • Limited integrations

    May not integrate with all desired platforms

  • Complex user interface

    May require significant training to use effectively

  • Higher pricing

    May be more expensive than some competitors

Opportunities
  • Potential to integrate with more platforms in the future
  • Increasing need for solutions that can deliver ads across multiple channels
  • Potential to expand into new markets
Threats
  • Growing number of competitors in the market
  • Potential for ads to be blocked by users
  • Increasing scrutiny on data privacy and security

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http://www.flashtalking.com
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Review Distribution

  • 👍
    High - rated users

    No information provided for high-rated segment.

  • 🤔
    Average - rated users

    Creating placements is time-consuming and there should be a way to copy placements to save time. Flashtalking by Mediaocean tracks impressions and holds vendors accountable for charged impressions.

  • 👎
    Low - rated users

    Flashtalking by Mediaocean provides advanced technology and dynamic creative that supercharges activity for clients. The decision trees can be challenging, but the support team is always available to help. It solves the backlog of producing creative for clients by allowing the use of raw assets in Ad Studio.

Flashtalking by Mediaocean Plan

Flashtalking by Mediaocean offers a tiered pricing strategy based on the number of impressions served, with additional features available in higher versions.
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