Floify
4.7
102
Floify is a SaaS solution for the mortgage industry that streamlines the loan origination process by providing a secure communications and document management portal that is shared between lenders, borrowers, real estate agents, referral partners, and other loan stakeholders. It includes an easy-to-use 1003 mortgage loan application that can be embedded on a lender or originator's website, customized, and seamlessly synced with a respective loan file. Floify keeps borrowers and other stakeholders informed of loan status changes via automated email and text message alerts. It integrates with several dozen product and service providers in the mortgage industry. Floify offers a fixed monthly or annual subscription pricing model with no per-loan fees. Loan originators report being able to save up to 10 days on the origination process.
Strengths
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Automation
Automates the mortgage process, saving time and reducing errors.
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Customization
Offers customizable workflows and branding options.
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Integrations
Integrates with popular CRMs and loan origination systems.
Weaknesses
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Pricing
Pricing may be too high for smaller mortgage companies.
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Learning Curve
May take some time to learn and fully utilize all features.
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Limited Functionality
May not have all the features needed for larger mortgage companies.
Opportunities
- The mortgage industry is growing, providing opportunities for Floify to expand its customer base.
- Can continue to add new features to stay competitive and meet customer needs.
- Can form partnerships with other companies in the mortgage industry to expand its offerings.
Threats
- There are many other mortgage automation software providers in the market.
- Changes in mortgage regulations could impact the software's functionality and demand.
- A downturn in the economy could impact the mortgage industry and demand for the software.
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Floify Plan
Floify offers three pricing plans starting at $49/month, with additional features and integrations available in higher tiers.
Business
79
Includes access for 1 LO or Support user
Floify's Business plan is the perfect digital point-of-sale solution for single loan originators and small mortgage operations. This plan provides everything lenders need to streamline their loan process from application to clear-to-close – all at a minimal monthly subscription cost.
Secure Borrower Portal
Status and Milestone Updates via Email, Text/SMS, and Smartphone Apps
Progressive Web Apps and Mobile Apps for Android and Apple Devices
Customizable Digital 1003 Application with Spanish Subtitles
Realtor and Referral Partner Portal, including On-demand Pre-Approval Letters
Suite of Productivity Integrations
Automated Asset and Income Verification Integrations
White-Labeled Templates
Unlimited Storage
Mortgage Calculators with Built-in Lead Capture
White-Labeled iOS and Android Mobile Apps
Advanced Compliance Controls
Company Dashboard
Team
250
Includes access for 1 LO + 4 support users working on a single pipeline
Built with growing lending operations in mind, Floify's Team plan offers a comprehensive solution that's engineered to maximize productivity and close loans faster and easier than ever. The Team plan can seamlessly support a single loan originator and up to four support users working on a single pipeline.
Secure Borrower Portal
Status and Milestone Updates via Email, Text/SMS, and Smartphone Apps
Progressive Web Apps and Mobile Apps for Android and Apple Devices
Customizable Digital 1003 Application with Spanish Subtitles
Realtor and Referral Partner Portal, including On-demand Pre-Approval Letters
Suite of Productivity Integrations
Automated Asset and Income Verification Integrations
White-Labeled Templates
Unlimited Storage
Mortgage Calculators with Built-in Lead Capture
White-Labeled iOS and Android Mobile Apps
Advanced Compliance Controls
Company Dashboard
SSO Free Forever
Manage Google Drive, Mailchimp, Dropbox Business, Microsoft PowerPoint, QuickBooks Desktop Enterprise, Canva, Zoho One, DocuSign, Salesforce Sales Cloud Suite, Adobe Photoshop with SSO
