Gravy Audiences
4.2
2
Gravy Audiences offers location-based advertising audiences that are built on the local places and events that consumers attend offline. They use mobile location signals and AdmitOneTM verification engine to understand consumer interests, affinities, and in-market buying behavior to create precision advertising audiences for digital advertising campaigns. Leading advertising agencies and top brands trust Gravy Audiences to reach more engaged and in-market consumers, while improving campaign performance and ROI.
Strengths
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Data Accuracy
Gravy Audiences provides highly accurate and up-to-date data on consumer behavior and demographics.
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Customization
The platform allows for customization of audience segments based on specific criteria and business needs.
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Integration
Gravy Audiences can be easily integrated with other marketing and advertising tools for seamless use.
Weaknesses
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Limited Reach
The platform's data is limited to US-based consumers, which may not be ideal for businesses with a global audience.
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Pricing
Gravy Audiences can be expensive for small businesses or those with limited marketing budgets.
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Data Privacy
Some consumers may be concerned about the use of their data for advertising purposes, which could impact the platform's effectiveness.
Opportunities
- Gravy Audiences could expand its data offerings to include international markets, increasing its potential customer base.
- The platform could form partnerships with other marketing and advertising tools to increase its reach and functionality.
- Gravy Audiences could add new features or data sets to stay ahead of competitors and meet evolving customer needs.
Threats
- There are many other data providers and audience targeting platforms in the market, which could impact Gravy Audiences' market share.
- Changes in data privacy regulations could impact the platform's ability to collect and use consumer data for advertising purposes.
- Economic downturns or changes in consumer behavior could impact the demand for advertising and audience targeting tools like Gravy Audiences.
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Gravy Audiences Plan
Gravy Audiences offers a tiered pricing model based on the number of audience segments, starting at $99/month for 5 segments.
Standard use audiences
1
CPM (cost per thousand impressions)
Purchase over 800 ready-to-use, active intent Gravy audiences for consumer targeting on any major DMP or DSP platform (e.g. LiveRamp, Mediamath, Adobe, Google Marketing Platform, Pushspring, Oracle/Bluekai, and more). Gravy's location-based audiences include enthusiast, lifestyle, life stage, and B2B consumer groups in the U.S. and Canada for mobile targeting or extended reach through DSP and DMP partners.
Targeting audiences built on 100% deterministic location data
Over 800 ready-to-use audiences available
Representing visitors to thousands of leading brand and place category locations in the U.S. and Canada
Custom audience creation
5
Flat creation fee
Have Gravy custom create an active intent audience for your unique targeting needs. Gravy custom audiences can be built from visits to specific locations, chains, or categories of places in the U.S. or Canada. Segment and reach consumers based on their frequency of visit, dwell time, and more. There is a one-time fee for custom creation with an additional flat fee for unlimited use or an additional CPM rate for ongoing use. Custom audiences can be delivered directly to you as a list of Mobile Advertiser IDs (MAIDs) or onboarded into a DSP or DMP partner platform of choice.
Built on 100% deterministic location data
Flexibly delivery options
Multiple customization variables available
Unlimited Use Audiences
2
Flat fee
Use any of Gravy's 800+ ready-to-use enthusiast, lifestyle, life stage, B2B, or have Gravy custom create a location-based audience for your needs. Unlimited use audiences are delivered directly to you as a list of Mobile Advertiser IDs (MAIDs) that you can onboard to any platform you like and use as much as you want.
Custom creation available
800+ ready-to-use audiences to select from
Audiences built from 100% deterministic location data
Represent visitors to thousands of leading brand and place category locations
One-time, flat fee for unlimited use
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