Groove.id is a cloud-based access and identity management solution that automates account creation and deletion, configures user access for groups and roles, sets up user authentication, and enables SSO for a passwordless intranet. It streamlines account management and access control for IT and HR professionals, allowing them to manage groups and licenses for different applications. The solution automatically adds new employees into the system and assigns application access to users by matching access with other users in the same department or team.