Guestrev is a SaaS solution that helps businesses optimize revenue and profit by using rules-based automation and providing revenue managers with the right level of control. It allows businesses to evaluate and understand their property's mix of revenue and profit centers holistically and more strategically with up to nine categories of ancillary revenue, custom to their hotel. With a 90% rate acceptance, Guestrev offers open pricing recommendations by room type and market segment. It employs the most accurate valuation of a guest's true revenue potential at the segment level, allowing businesses to understand their guest's willingness to buy, distribution cost, and total profitability while on-property. Guestrev also allows businesses to forecast accurately, price with certainty, and make quick, agile decisions by synchronizing their PMS data with Guestrev in real-time.