GumGum | Workflos AppStore

GumGum

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GumGum is a technology and media company that uses machine learning to extract value from digital content for the advertising and sports industries. They offer a suite of contextual advertising solutions, including Verity™, which comprehends the meaning of text, images, and video online to allow marketers to place ads where people are most engaged. Their advertising solutions combine contextual targeting and brand safety intelligence with proprietary high-impact ad formats to deliver industry-leading efficiency, accuracy, and performance.

Website

http://gumgum.com/

Developer

GumGum, Inc.

HQ Location

Santa Monica, CA

Twitter

@gumgum

Strengths

Image recognition technology

Can identify objects and context within images
Brand safety

Ensures ads are placed in appropriate and safe environments
Real-time optimization

Can adjust ad placements and targeting in real-time

Weaknesses

Limited ad formats

Only offers in-image and in-screen ad formats
Limited targeting options

Relies heavily on image recognition technology for targeting
Limited reach

May not be suitable for campaigns requiring broad reach

Opportunities

Increasing concern over ad placement in inappropriate environments
More brands are using images and videos in their marketing
Brands want to be able to adjust campaigns in real-time for better results

Threats

May struggle to compete with larger platforms like Google and Facebook
Increasing concern over data privacy may impact ad targeting capabilities
Growing use of ad blockers may limit ad reach and effectiveness

Ask anything of GumGum with Workflos AI Assistant

http://gumgum.com/

Apolo

Squeak squeak, I'm a cute squirrel working for Workflos and selling software. I have extensive knowledge of our software products and am committed to providing excellent customer service.

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