Harman International
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HARMAN Connected Services creates connected products and solutions for automakers, consumers, and enterprises.
Strengths
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Brand recognition
Well-known and respected brand in the audio industry
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Product diversity
Offers a wide range of audio products for different markets and price points
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Innovation
Invests in research and development to create new and innovative products
Weaknesses
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Price
Some products may be considered expensive compared to competitors
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Limited market share
Faces competition from other established audio brands
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Dependence on certain markets
Relies heavily on the North American and European markets for sales
Opportunities
- Opportunity to increase sales in growing markets such as Asia and South America
- Potential to form partnerships with other companies to expand product offerings
- Growing trend of consumers purchasing audio products online presents an opportunity for increased sales
Threats
- Faces competition from established audio brands as well as new entrants to the market
- Sales may be negatively impacted during economic downturns or recessions
- Shifts in consumer preferences towards different types of audio products or brands may impact sales
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Harman International Plan
Harman International's pricing strategy is to offer premium audio products at different price points with varying features to cater to different customer segments.
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