Hive Media AdFeed | Workflos AppStore

Hive Media AdFeed

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AdFeed is a real-time as-run log package for linear TV content that provides ad occurrence data for TV measurements and insights. It is used by agencies, marketing analytics companies, MMMs for brands, and other clients.

Website

https://thehive.ai/

Developer

Hive.ai

HQ Location

San Francisco, California

Year Founded

2013

Number of Employees

287

Strengths

Targeted Advertising

Allows for highly targeted advertising based on user behavior and interests.
Real-Time Optimization

Optimizes ad campaigns in real-time to maximize performance and ROI.
Easy Integration

Easy integration with existing ad networks and platforms.

Weaknesses

Limited Reach

May have limited reach compared to larger ad networks.
Relatively New

Being a relatively new product, it may not have established credibility in the market.
Limited Features

May have limited features compared to more established ad networks.

Opportunities

The digital advertising market is growing, providing opportunities for new entrants.
Increased demand for highly targeted advertising provides opportunities for Hive Media AdFeed.
Opportunities to form partnerships with publishers to expand reach.

Threats

Competition from established ad networks and other new entrants.
The rise of ad-blocking technology may limit the effectiveness of digital advertising.
Changes in regulations related to digital advertising may impact the market and Hive Media AdFeed.

Ask anything of Hive Media AdFeed with Workflos AI Assistant

https://thehive.ai/

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