Hootsuite Social Advertising is a tool that allows you to manage and optimize your paid and organic social media content across Facebook, Instagram, and LinkedIn in one dashboard. It provides analytics capabilities for individual ads or campaigns, engagement or performance metrics, and allows you to filter results by engagement, audience fields, or date range. With Hootsuite Social Advertising, you can manage ad budgets across platforms, redistribute spending, and optimize campaigns to make the most of your marketing resources. It also helps you take your customers on a better journey by getting organic and paid content working together at every stage of the customer journey.