Hop Online
4.7
31
Hop Online is a marketing agency that helps SaaS, subscription, and tech companies increase customer acquisition and monthly recurring revenue through performance marketing. They specialize in driving trials, booking demos, and lowering customer acquisition costs. They are a Google Ads Premier Partner and a Moz Recommended SEO company, and do not require long-term contracts. Case studies can be found on their website.
Strengths
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User-friendly interface
Easy to navigate and use
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Affordable pricing
Competitive pricing for small businesses
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Customizable reports
Ability to create personalized reports
Weaknesses
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Limited integrations
Few integrations with other software
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Basic features
Lacks advanced features for larger businesses
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Limited customer support
Limited availability of customer support
Opportunities
- Opportunity to add more integrations with other software
- Opportunity to add more advanced features for larger businesses
- Opportunity to improve customer support availability
Threats
- Competition from other SaaS providers
- Potential decrease in demand due to economic factors
- Potential for security breaches and loss of customer data
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Hop Online Plan
Hop Online offers a tiered pricing strategy with three versions of their service, ranging from $99 to $499 per month.
PPC Management
1
Monthly Investment
Performance-based fees
Multichannel Management
Dedicated Customer Success Manager
Real-time Reporting via Google Data Studio
Google Premier Partner
Content SEO Audit and Strategy
Custom
The goal of the content audit is to better align your website's content with the keywords and search intent of your target audience.
Our content SEO audits are comprised of the following main deliverables:
(1) Keyword research and analysis for all main pages
(2) Keyword grouping and mapping of selected keywords to pages
(3) Copywriting of optimized page titles and meta descriptions for all main pages
(4) Suggestions for improving content and internal linking for key pages.
Content strategy builds on the research and foundational work of the Content SEO Audit to suggest a roadmap and strategy for new content topics, types/formats, and promotional channels.
Our clients produce all original content themselves, based around our strategic guidance, writing/video briefs, and editorial inputs. Our team then repurposes the content post-production and distributes to all appropriate promotional channels.
Technical SEO Audit
Custom
Technical problems on your website are like a ball and chain for your business. Unless and until your site's technical SEO simply hums, your site will under-perform its potential for organic search traffic, and your revenue will suffer.
Our technical SEO audits will discover, diagnose and prescribe detailed fixes for problems across the following areas:
(1) Googlebot crawling and content accessibility, (2) Indexation (i.e., number of pages qualified to rank in Google), (3) Speed of page loading time across desktop and mobile, (4) Efficiency of content structure and linking architecture.
If you are updating your website design and/or migrating to a new domain or url structure, technical SEO can be a major snag. Our Technical SEO Audit can adapt easily to existing sites, new site builds, and website migrations.
Moz Recommended
Prices vary depending on the website size
Competitor Analysis
Custom
3-5 competitors
Don't let the presence of strong competitors in your SEO or advertising space deter you. You can learn what's working for them and replicate -- even improve upon -- their own success. We will benchmark your competitors and give you detailed intelligence about their SEO and advertising strategies. We perform a modified SEO and advertising audit of 3 of your top search competitors, and present you with a detailed SWOT analysis demonstrating competitors key strengths and weaknesses, as well as opportunities and threats we see in your industry.
You have the option to suggest and add more competitors to our list of research.
Google Ads Audit
500
Our Google Ads audits will help you identify and eliminate wasted spend and inefficient efforts. It will spotlight the most profitable focus areas and suggest new opportunities for growth.
Our audits are performed by Certified Google Ads Professionals, who will score your account across the following areas:
(1) Account structure and campaign settings
(2) Conversion tracking and overall measurement efficacy
(3) Bidding strategies and implementation
(4) Quality score improvements through analysis of keywords, ad copies and landing page conversion optimization
(5) Remarketing and attribution review
This cost will be credited to future billings if you decide to work with us on an ongoing basis.
Facebook/LinkedIn Ads Audit
500
per ad account
Our Facebook and LinkedIn Ads audits will help you identify and eliminate wasted spend and inefficient efforts. It will spotlight the most profitable focus areas and suggest new opportunities for growth.
Our audits are performed by highly experienced Facebook ads optimization specialists, who will score your account across the following areas:
(1) Account structure and budget allocation
(2) Alignment of campaign objectives to business objectives
(3) Audience testing and targeting effectiveness
(4) Ad creatives, copy and calls-to-action
(5) Landing page conversion rate optimization
This cost will be credited to future billings if you decide to work with us on an ongoing basis.
Backlink SEO Audit
Custom
Backlinks still power SEO rankings more than any other ranking factor. The presence of spammy linking domains in your link profile creates a risk of penalty. Site owners can achieve peace of mind through identifying and disavowing suspicious spammy links.
Our team will:
(1) Classify all linking domains that are are clearly spammy
(2) Manually analyze domains that could put your site at risk
(3) Disavow the complete list of spammy domains through Google Search Console
If you've seen a non-seasonal, sudden drop in organic search traffic, chances are it's related to links, and you need a backlink audit.
Analytics Audit
Custom
Our Google Analytics audits will give you more confidence in the accuracy, completeness and trustworthiness of your Google Analytics data. It will transform your Google Analytics account into something that you're rarely using into the hub of all your digital marketing data, insights and decision-making.
Our audits are performed by Certified Google Analytics professionals, who will grade your Google Analytics account across the following areas:
(1) Account >> Profile >> View structure and proper use of settings
(2) Proper placement of GA tracking code on all pages of the website
(3) Proper filtering of bot and/or unwanted web traffic
(4) Proper traffic source attribution, including handling of erroneous self-referring traffic
(5) Effective use of goal conversions
(6) Effective use of audiences
SSO Free Forever
Manage Google Drive, Mailchimp, Dropbox Business, Microsoft PowerPoint, QuickBooks Desktop Enterprise, Canva, Zoho One, DocuSign, Salesforce Sales Cloud Suite, Adobe Photoshop with SSO
