Ideashooter helps companies with software and support so that these companies succeed in establishing a strong corporate culture around innovation and in increasing their employee engagement. The companies that help indicated that despite their great efforts in strategy development they did not succeed in translating this strategy to the shop floor. This was also a problem for innovation. Employees did not know which forms of innovation were important to the company. Nor did employees know how they could contribute to that strategy. This was a frustration of both management and the employees themselves. Management did not succeed in translating the strategy, and for employees innovation was too far from their minds. These companies knew very well that their employee...