Influence is a cloud-based social proof marketing solution that allows businesses to track website metrics and display them on their website using pop-ups. It enables the creation and deployment of custom notifications to show real-time information about sales, new signups, purchases, and other data. The solution also allows for the design and management of personalized pop-up messages using custom fonts, colors, and themes to establish brand identity with customers. Marketers can monitor signups/purchases and configure animation, timings, and translations to show Facebook and Google reviews across websites. Additionally, managers can gain visibility into visitor behavior, conversions, and other metrics.