inQuba Journey Cloud is a next-generation Customer Journey and CX SaaS platform for analyzing and optimizing customer experience, customer acquisition, retention, conversion, channel and customer cost-of-ownership strategies. inQuba uses diverse data sets, advanced analytics and AI to provide deep insights into customers experiences, journeys and behaviour. Using these insights, the voice-of-the-customer and its proprietary methodology inQuba tests and optimizes the effectiveness of execution, servicing and customer engagement strategies towards ROI goals. inQuba is highly rated by leading analysts Gartner and Forrester as a high-innovator customer journey platform. The company has clients across the US, UK, Africa, and APAC with a focus on financial services, insurance, telecom and retail industries.