IST Research helps organizations solve difficult problems in the information space. Using its Pulse technology framework, IST enables real-time audience identification, refinement, and understanding through social listening and engagement. Social Listening is based on an advanced web-scraping infrastructure, providing continuous, targeted capture of information for prolonged periods. Population Engagement enables direct communication with individuals using common social messaging apps enabling you to deliver the message where your audience already is. Content Discovery fuses these data-streams into a common datastore where advanced machine analytics, data scientists, and cultural experts provide insight into the information environment.