Kantar Marketplace
3.9
1
Kantar Marketplace is an automated market research platform that offers consumer insights tools including survey and AI-based research solutions. It features best-in-class analytics dashboards and is built to flex with your needs, offering self-serve, guided self-serve, and expert service options. It is available in 70+ markets worldwide.
Strengths
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Data-driven insights
Access to a vast amount of data for market research and analysis
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User-friendly interface
Easy to navigate and use, even for non-technical users
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Customizable reports
Ability to create tailored reports based on specific research needs
Weaknesses
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Limited data sources
Relies on data from Kantar's own sources, which may not cover all industries or regions
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Expensive pricing
May not be affordable for small businesses or individual users
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Limited support options
Customer support is only available during business hours and may not be responsive enough
Opportunities
- Can increase the value proposition by adding more data sources to cover more industries and regions
- Can integrate with other market research or data analysis tools to provide a more comprehensive solution
- Can offer more affordable pricing plans or scaled-down features to attract small businesses or individual users
Threats
- May face competition from other established market research tools with similar features and pricing
- May face legal or ethical challenges related to data privacy and security
- May face reduced demand or budget cuts during economic downturns or recessions
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https://kantar.com/marketplace
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Kantar Marketplace Plan
Kantar Marketplace offers a flexible pricing strategy with three versions, starting at $2,500 per year, tailored to meet clients' research needs.
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