-
Comprehensive media monitoring
Kantar Media provides a wide range of media monitoring services across various channels.
-
Global coverage
Kantar Media has a global presence, providing media monitoring services in multiple languages and countries.
-
Customizable reports
Kantar Media allows users to customize their reports according to their specific needs and preferences.
-
Expensive pricing
Kantar Media's services can be costly, making it less accessible to smaller businesses.
-
Limited social media monitoring
Kantar Media's social media monitoring capabilities are not as comprehensive as some of its competitors.
-
Complex user interface
Kantar Media's platform can be difficult to navigate and use, especially for new users.
- Kantar Media can expand its services into emerging markets, where there is a growing demand for media monitoring.
- Kantar Media can integrate its services with other marketing tools to provide a more comprehensive solution for its users.
- Kantar Media can improve its social media monitoring capabilities to better compete with its rivals.
- Kantar Media faces competition from other established media monitoring providers, such as Meltwater and Cision.
- Some companies are opting to bring media monitoring in-house, which could reduce the demand for Kantar Media's services.
- Changes in media consumption habits, such as the rise of social media and decline of traditional media, could impact Kantar Media's business model.
Ask anything of Kantar Media with Workflos AI Assistant
http://www.wpp.com
Sign up for free
Review Distribution
-
👍
High - rated users
No information provided for high-rated segment.
-
🤔
Average - rated users
Users find Kantar Media's platform easy to use and the data trustworthy. Some wish they knew more about the platform's capabilities.
-
👎
Low - rated users
Users appreciate Kantar Media's ability to provide insight into clients' media types and revenue spent, but some struggle to find all the advertisers they research.
Kantar Media Plan
