LYRA is a unique technology that allows merchants of any size to implement a loyalty management system based on customizable crypto tokens. Lyra solution consists of Lyra network and LoyalShopper application. Lyra network provides out of the box real time authorizations, customizable tokens with targeted smart contracts, built-in decentralized token exchange and marketplace, superlight clients, and many other features required for real world financial transaction processing. LoyalShopper application allows merchants of any size to manage their own rewards, gift cards, promotional coupons, and store credits programs based on crypto tokens maintained on Lyra blockchain.