Marketing is an investment that, done right, will pay dividends. At Magnetude, we believe that B2B marketing must be closely aligned with business goals. A key challenge for many firms is cost-effectively addressing the marketing skills gap with the required strategic and tactical expertise across disciplines. Magnetude was created with this in mind – to bring companies top-level marketing talent across all key disciplines on a fractional, outsourced basis. We work across a range of B2B sectors with a specialty in cybersecurity and professional services and have organized our business in a way that allows us to quickly immerse ourselves in our client’s environment, assess and identify the highest impact marketing opportunities, implement and manage these programs, and measure and optimize everything we do on a consistent basis. Smart marketing strategies include programs quicker to impact the bottom line—such as paid digital advertising and other lead generation programs—as well as more strategic efforts that have longer-term impact—market research, messaging & positioning, branding and thought leadership program development. What sets us apart? Collaboration & Alignment. When we engage with clients, we truly become part of their team (just ask our clients). Our goal is to give you the same integrated benefits you would obtain from having a full marketing team on staff, but on a fractional (part-time) basis— aligning to your business’ current stage, resources, and goals. Domain Expertise. Magnetude’s staff are experts in their discipline, many of whom have previously led in-house marketing functions and teams, with an average tenure of 17 years in their respective fields. Our expertise spans strategic and tactical, online and offline, allowing us to build and manage the right marketing programs to meet your needs at any particular point in time. How can we help you grow?