Mainstay is the student engagement platform that’s powered by behaviorally intelligent chatbots. It is purpose-built to positively influence students and guide them throughout their academic journeys. Hundreds of higher education institutions and college access networks have partnered with Mainstay to support 5 million students. With a research-backed approach to student engagement, AdmitHub is proven to close equity gaps, boost enrollment, and improve retention. Mainstay's AI knowledge base maps more than 4 million student questions to accurate answers across 10,000+ topics. Insights from these interactions empower colleges and universities to effectively drive positive student outcomes through empathetic conversations and proactive nudges.