Marketo Sales Connect is a cloud-based sales and marketing management software that helps businesses manage leads, tracking, click-to-call, prospect prioritization and more via a unified portal. The platform enables organizations to design custom workflows to automate various marketing activities including prospect scoring, lead analysis, outbound/inbound messaging, campaign planning, and more. Marketo Sales Connect allows users to send personalized communications to clients, identify prospects and establish a custom sales pipeline. Additionally, teams can design custom emails using predefined templates, manage social media marketing and gain insights into the performance of campaigns to improve communication with internal and external stakeholders.