Matomo | Workflos AppStore

Matomo

4.7

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Matomo is a SaaS platform that provides website data analytics while ensuring complete customer privacy. It covers all data compliance requirements and offers a built-in tag manager for tracking performance across marketing campaigns and external channels. It also offers customizable features such as data retention, authentication, GDPR management, media analytics, and customizable reports. Matomo supports integration with various third-party applications.

Website

https://matomo.org

Strengths

Open-source

Community-driven development and customization
Data ownership

Full control over data and privacy compliance
Customizable dashboards

Flexible and personalized data visualization

Weaknesses

Limited integrations

Fewer options for third-party software integration
Steep learning curve

Requires technical expertise to set up and use effectively
Limited support

Community support may not be as reliable as dedicated customer support

Opportunities

Increasing awareness and regulations around data privacy
Potential for more third-party software integrations
Growing importance of data-driven decision making

Threats

Competing with well-established analytics software providers
Potential for stricter regulations that could impact data collection and usage
Limited financial resources for development and growth

Ask anything of Matomo with Workflos AI Assistant

https://matomo.org

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