Mediate.ly provides omni-channel and programmatic advertising solutions, powered by AI and smart marketers. We deliver and optimize media based on how consumers consume it. Mediate.ly was born from an agency’s frustration with industry programmatic vendors that were order takers and lacked strategic thinking about how the advertiser’s budget should be spent, or worse, couldn’t provide basic guidance how to optimize good or poor performing campaigns—call it lack of knowing, or lack of transparency, it wasn’t happening. We address this frustration with our clients and ensure that they get what they ask for plus more. We share details about flight and budget changes, algorithmic changes and other elements that may not intuitively mean anything to our clients but are given the opportunity to educate them along the way. We’re agency people too and we understand the limitations of what agencies and brands alike face with a media company that insists on large monthly minimums. Moreover, we know the frustration of seeing a lack of tactic mix and targeting strategies once you’ve only crossed that minimum. We ensure that no matter how large or small your campaign is, we include as much variety as we can—i.e. Third-party data targeting, first-party data, or combination, contextual, etc., to capture the target audiences in the campaign, across all tactics we deploy such as OTT, Online Video, Native, Display, Audio, DOOH, Paid Search and Social.