Microsoft Clarity
4.7
28
Clarity is a tool that captures how real people use your site. It is easy to set up and provides instant heatmaps, session recordings, powerful insights, and Google Analytics integration.
Strengths
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User-friendly interface
Easy to navigate and use
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Real-time data
Provides up-to-date information on website performance
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Free to use
No cost for basic features
Weaknesses
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Limited features
Not as comprehensive as other analytics tools
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Only works with websites
Cannot track data from mobile apps or other platforms
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Requires Google Tag Manager
Additional setup required for some features
Opportunities
- Potential for improved functionality and data sharing
- Opportunity to track data from mobile apps and other sources
- Potential for new tools and capabilities to be added
Threats
- Risk of losing market share to more comprehensive options
- Risk of users being uncomfortable with data collection practices
- Risk of legal issues or compliance challenges
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https://clarity.microsoft.com/
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Microsoft Clarity Plan
Microsoft Clarity offers a free version with basic features and a paid version starting at $199/month with advanced features.
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