Morningscore is an all-in-one SEO tool made for digital businesses focused on e-commerce - meaning our primary customers are online stores and digital agencies. Morningscore is a new all-in-one SEO tool that aims to help businesses understand the value of their SEO efforts. And because business attribution of all marketing channels is crucial, Morningscore tackles that issue with SEO - which is essentially hard to attribute. With the easy and simple overview, both internal teams and external agencies can determine Google traffic value of a website, as well as analyze competitors, track keywords and more. The recent 2.0 release brought the On-Site Crawler tool, which gives a great idea of what can be fixed on each page of the website. Additionally, Morningscore is one of the few tools that not only monitor your SEO but also gives you valuable suggestions as to what you can improve to rank higher. The idea behind Morningscore was born from our sister company -- a web agency who worked with many great but often confused clients. We say confused because they had a hard time seeing the real business value of what we had improved in regards to their SEO. In their heads, it went like this -- Sure, this keyword keeps getting higher in Google, but why should I keep paying? And we found out we're not the only ones sweating over what to answer to this question. And that's how Morningscore was born. A lot has changed since we first had the idea, since our BETA period, and even since the official LIVE launch in September 2018. We've gotten a ton of feedback which made us smarter and we're constantly rolling out features that you, our core customers want to see.