MSRvantage gives organizations the insights to anticipate what customers want and act instantly to deliver on those demands. This platform provides you with 4 main pillars, Track and Trace, SMart Contracts, Asset Digitization and Rewards and Loyalty Programs. Why MSRvantage: 1. Agile- MSRvantage can help your organization meet the unexpected changes in the growing market demand. Thus, it helps you achieve better business opportunities. 2. Shared Ledger- MSRvantage being a shared or public ledger promises better outcomes by distributing stored data multiple times across all the nodes on a network. This makes it easier for anyone in the network to verify and access the information and also ensures data security and synchronization. 3. Immutable- MSRvantage blockchain, being Immutable, doesn’t allow modification or deletion of data that has already been recorded. Records remain permanent with timestamp and date-stamp. Thus, ensuring information tracking and enabling a secure, reliable audit of information. 4. Consensus- MSRvantage thrives because of the consensus algorithm. Since the records are permanently stored, and no transaction can ever be deleted, the consensus is required from all the nodes or members present over a network regarding the data accuracy. 5. Decentralized- MSRvantage enables sharing of data within a framework where no single entity is exclusively in-charge. Instead, being decentralized, a group of nodes maintains the network. As the system doesn’t require any governing authority, users can have control over their properties without having to rely on any third party. 6. Privacy-Centric- Apart from being tamper-proof, MSRvantage also ensures access control and privacy. It only allows sharing of confidential data records only with network members who have access.