Muck Rack
4.3
22
Muck Rack's PR software offers media database, media monitoring, and PR analytics to help organizations build trust, tell their stories, and demonstrate the unique value of earned media. Its PRM platform curates hundreds of millions of data points to help PR teams be more efficient and effective at finding journalists, generating coverage, monitoring news, and proving the value of their work. Journalists can use Muck Rack's free tools to showcase their portfolios, analyze news about any topic, and measure the impact of their stories. Muck Rack was founded in Brooklyn, NY in 2009 and has a fully-remote workforce distributed around the world.
Strengths
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Media Database
Access to a comprehensive media database with contact information and social media profiles.
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Monitoring
Real-time monitoring of media mentions and social media activity.
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Analytics
In-depth analytics and reporting on media coverage and social media engagement.
Weaknesses
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Pricing
Relatively expensive compared to other media monitoring tools.
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User Interface
User interface can be overwhelming and difficult to navigate for new users.
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Limited Integrations
Limited integrations with other marketing and PR tools.
Opportunities
- Opportunity to expand into new markets and industries.
- Opportunity to form partnerships with other marketing and PR tools to increase integrations.
- Opportunity to offer more customization options for users.
Threats
- Competition from other media monitoring and PR tools.
- Changes in the media landscape and social media algorithms could impact the effectiveness of the tool.
- Increased scrutiny on data privacy and security could impact the tool's ability to collect and store user data.
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Muck Rack Plan
Muck Rack offers three pricing plans starting at $179/month, with features such as media monitoring, analytics, and contact management.
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