NOW Affinio (formerly Affinio)

4.3

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NOW Affinio is an AI-powered marketing analytics platform that provides insights from any dataset to both technical and non-technical users. It is used for customer segmentation, global audience research, persona development, media planning, content and creative strategy development, influencer marketing, and sales enablement. Its intuitive UI, ease-of-use, and speed-to-insight make it an unrivaled 'out-of-box' solution.

Website

http://www.nowvertical.com

Developer

NowVertical

HQ Location

N/A

Number of Employees

379

Strengths

Audience segmentation

Ability to segment audiences based on interests and behaviors
Real-time insights

Provides real-time insights into audience behavior
Data visualization

Offers easy-to-understand data visualization tools

Weaknesses

Limited data sources

Relies on limited data sources for audience insights
Expensive pricing

Pricing may be too high for small businesses
Limited integrations

Integrations with other marketing tools may be limited

Opportunities

Opportunity to expand data sources for more comprehensive audience insights
Opportunity to integrate with more marketing tools for a seamless workflow
Opportunity to expand into new markets and industries

Threats

Competition from other audience segmentation and insights tools
Potential impact of data privacy regulations on data collection and usage
Potential impact of economic downturn on marketing budgets and spending

Ask anything of NOW Affinio (formerly Affinio) with Workflos AI Assistant

http://www.nowvertical.com

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