OnAudience.com - Data Management Platform

4.7

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OnAudience.com Data Management Platform is a tool for collecting, organizing, and activating big data sets from various sources. It allows you to build audience segments based on attributes such as age, gender, income, interests, or online behavior, and share your data with partners. The platform also provides access to a database with billions of profiles, which can be used for online advertising and business expansion.

Website

http://www.onaudience.com

Developer

OnAudience.com

HQ Location

London, England

Year Founded

2016

Number of Employees

Strengths

Data accuracy

OnAudience.com provides highly accurate data for targeted advertising.
Ease of use

The platform is user-friendly and easy to navigate.
Customization

OnAudience.com allows for customization of data segments and audience targeting.

Weaknesses

Limited integrations

The platform has limited integrations with other marketing tools.
Pricing

OnAudience.com can be expensive for small businesses.
Data sources

The platform's data sources may not be as comprehensive as other DMPs.

Opportunities

OnAudience.com has the opportunity to expand its integrations and data sources.
The platform can expand into new markets and industries.
OnAudience.com can form partnerships with other marketing tools to increase its reach.

Threats

There are many other DMPs in the market that offer similar services.
Changes in data privacy regulations can impact the platform's ability to collect and use data.
An economic downturn can impact the demand for targeted advertising and DMPs.

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http://www.onaudience.com

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