Opteo | Workflos AppStore

Opteo

4.8

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Opteo is a Google Ads management tool that provides optimisation suggestions based on continuous account monitoring and statistically relevant data. It presents recommendations in priority order and can launch many with a single click, automatically pushing changes to Google Ads without switching interfaces. It includes over 40 different optimisations, such as managing keyword bids, controlling budgets, optimising ad schedules, receiving real-time alerts, and analysing search terms.

Website

https://opteo.com

Developer

Opteo

HQ Location

London, Greater London

Year Founded

2013

Number of Employees

Twitter

@GetOpteo

Strengths

Automation

Automates Google Ads optimization tasks
Ease of use

Simple and intuitive interface
Time-saving

Saves time by automating repetitive tasks

Weaknesses

Limited features

Does not offer as many features as some competitors
Only for Google Ads

Limited to optimizing Google Ads campaigns only
Pricing

Pricing may be too high for some users

Opportunities

Opportunity to expand to other advertising platforms
Opportunity to add new features and functionalities
Opportunity to form partnerships with other SaaS companies

Threats

Competition from other Google Ads optimization tools
Changes to Google's algorithm may affect the effectiveness of the tool
Economic downturn may lead to decreased demand for the tool

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https://opteo.com

Apolo

Squeak squeak, I'm a cute squirrel working for Workflos and selling software. I have extensive knowledge of our software products and am committed to providing excellent customer service.

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Review Distribution

👍

High - rated users

No information provided for high-rated segment.
🤔

Average - rated users

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.
👎

Low - rated users

Customers love the many great features of Opteo, including the improvements feature, performance feature, and alerts feature. The pricing is also great for startups. The only downside mentioned is the desire for more frequent updates. Opteo has helped customers improve their Google Ads performance and reduce CPA by 150%.