Optima is a Price Intelligence-Rate shopping Tool. The only intelligent online competitiveness solution that covers it all. All the competitor intelligence you need to maximize your revenue! Key Features offered: • Geo-based shopping -Shop rates exactly how they are seen in your source markets; Hotels and OTAs float different rates in a different geographical region • Advanced Rate Tagging Engine- Advanced rule-based tracking of specific promotions, inclusions or freebies your competition might be bundling with the room • Airbnb Pricing and Supply insights- With AirBnB growing in importance world over, this indirect competition is something hotels definitely need to track given its impact on their revenue and demand. • Lightning Refresh – Get rates refreshed for you and competitors in less than 60 seconds • Mobile rates tracking- Tracking mobile only promotional rates is crucial given the increasing share of the mobile app in travel bookings