Outbrain | Workflos AppStore

Outbrain

3.8

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Outbrain's AI-based performance platform offers native advertising that matches the look, feel, and function of the media format where they appear, allowing for non-intrusive promotion of content to consumers while they read premium news sites.

Website

https://www.outbrain.com/advertisers/

Strengths

Content Discovery

Helps publishers and advertisers promote their content to a wider audience
Personalization

Uses machine learning to personalize content recommendations for each user
Brand Safety

Ensures that ads are displayed on safe and reputable websites

Weaknesses

Limited Reach

May not be able to reach certain niche audiences
Cost

Can be expensive for smaller businesses or budgets
Competition

Faces competition from other content discovery platforms

Opportunities

Can expand to new markets and reach new audiences
Can develop new ad formats to attract more advertisers
Can form partnerships with other companies to expand reach and capabilities

Threats

Ad blockers can prevent ads from being displayed to users
Regulations on data privacy and advertising can impact the platform's operations
An economic downturn can lead to decreased advertising budgets and revenue

Ask anything of Outbrain with Workflos AI Assistant

https://www.outbrain.com/advertisers/

Apolo

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Review Distribution

👍

High - rated users

No information provided for high-rated-segment
🤔

Average - rated users

Customers like the ability to target new audiences and get good ROI with Outbrain, but dislike the limited ability to exclude low quality websites which resulted in wasted clicks and impressions.
👎

Low - rated users

Customers like Outbrain's impressive publisher directory and user-friendly analytics, but dislike the high minimum investment required to start using the solution. Outbrain is solving traffic generation, leads, and sales generation for different company websites and online stores.