Permutive
4.3
69

Not Claimed

Permutive Audience platform offers a privacy-preserving audience infrastructure that connects publishers and advertisers, enabling them to address their full audience while protecting user privacy and respecting customer consent. It uses patented technology to maximize the addressability of audiences for publishers and advertisers by using first-party data and never exposing consumers' PII. The platform is trusted by the world's largest publishers and advertisers and allows publishers to create rich, real-time audiences based on their first-party data and monetize them through direct and programmatic sales. Advertisers can discover, plan for, and activate audiences in-the-moment that matters by leveraging first-party data.
Developer
Permutive
HQ Location
London
Year Founded
2016
Number of Employees
200
Twitter
Strengths
  • Real-time data processing

    Ability to process data in real-time, providing up-to-date insights

  • Audience segmentation

    Ability to segment audiences based on various criteria, allowing for targeted marketing

  • Easy integration

    Easy integration with existing systems and platforms

Weaknesses
  • Limited features

    Limited features compared to other similar products

  • High cost

    Relatively high cost compared to other similar products

  • Limited customer support

    Limited customer support options

Opportunities
  • Growing market for data processing and audience segmentation products
  • Opportunity to expand into new markets and industries
  • Opportunity to form partnerships with other companies to enhance product offerings
Threats
  • Competition from other similar products and companies
  • Growing concerns over data privacy and regulations may impact product usage
  • Potential impact from economic downturns or recessions on product demand

Ask anything of Permutive with Workflos AI Assistant

http://permutive.com
Apolo
Squeak squeak, I'm a cute squirrel working for Workflos and selling software. I have extensive knowledge of our software products and am committed to providing excellent customer service.
What are the pros and cons of the current application?
How are users evaluating the current application?
How secure is the current application?

Media

Permutive Plan

Permutive offers a flexible pricing model based on the number of monthly active users, with different versions available for varying needs.
Request a Demo
OK , I Know
Request a Demo
OK , I Know